To the Editor,
With the glow of Christmas barely behind us, we look forward to the new year and the customary New Year’s resolutions: reduce social media, reduce weight, and, this year, reduce animal food consumption.
One third of consumers already report reducing their consumption of animal foods. Hundreds of school, college, hospital, and corporate cafeterias have embraced Meatless Monday. Even fast-food chains Chipotle, Denny’s, Panera Bread, Subway, Taco Bell, and White Castle are rolling out plant-based options.
A dozen start-ups, led by Beyond Meat and Impossible Foods, are creating healthy, eco-friendly, compassionate, convenient, delicious plant-based meat and dairy products. Meat industry giants Tyson Foods, Cargill, and Canada’s Maple Leaf Foods have invested heavily in plant-based meat development. So have a number of Microsoft, Google, Twitter, and PayPal pioneers.
According to Plant-Based Foods Association, plant-based food sales have grown by 20% in the past year, ten times the growth rate of all foods. Sales of plant-based cheeses, creamers, butter, yogurts, and ice creams are exploding at a 50% growth rate. Plant-based milks now account for 15% of the milk market.
The plant-based New Year’s resolution requires no sweat or deprivation — just some fun exploration of your favorite supermarket and food websites.