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Hugh Chatham announces new brand identity

While serving the Yadkin Valley region for nearly a century, Hugh Chatham Memorial Hospital has evolved into a comprehensive community healthcare system providing care across 350,000 patient care visits annually. To better reflect its breadth and depth, the organization has introduced a new brand identity: Hugh Chatham Health – where “Your Health is Our Passion.”

“At Hugh Chatham Health we are committed to exceptionally safe, high-quality care and I’m proud of the progress we’ve made on that journey,” said CEO Paul Hammes. “In the past year alone, we’ve ranked in the top 15% of hospitals nationwide for patient satisfaction, patient safety, and for stroke care. We are one of only two Joint Commission ‘advanced’ total hip and knee replacement centers in the state, recently named a 5-star program by Healthgrades. And we continue to invest in life-changing programs and resources, including a new electronic health record system which will transform the care process. At our hospital, surgery center, emergency department, 29 physician clinics, Hugh Chatham Health at Home, and beyond,”

Cynthia Gonzalez, vice chair of Hugh Chatham Health’s Board of Trustees, added, “The new brand honors our heritage, features a distinct and recognizable ‘HC’, and signals our bold commitment to advance the community’s health and vibrancy. And as we continue to grow, our vision remains clear: to be the best community healthcare system in the nation, with service as our guiding principle.”

In the months ahead, officials there plan for Hugh Chatham Health’s new brand identity to become more visible and broadly represented across the system and region.



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