(NEXSTAR) – Target has announced plans to sell a number of school necessities — including clothes, crayons and notebooks — at “2024 prices.”
The retailer launched the promotion as part of its back-to-school savings events, which include deals and discounts aimed at parents, students and teachers.
“The Target team will be there for families by holding last year’s prices on key school supplies and standing tall for unrivaled style, quality and exceptional value,” Rick Gomez, the executive vice president and chief commercial officer at Target, said in a press release Monday. “We’re proud to be a part of back-to-school and back-to-college traditions. And across our assortment, we have great prices on everything needed to get the new school year off to a great start.”
Target, in its press release, did not list all of the items or brands that would be sold at “2024 prices” this summer, but highlighted a best-selling $5 backpack from last year, composition notebooks, water bottles, lunch bags and clothing from its Cat & Jack children’s line. The company’s website also appeared to display markdowns on school supplies being sold at “new lower prices.”
A Target representative was not immediately available to comment on how long these prices would remain at “2024” levels.
Other promotions scheduled to occur over the summer include discounts for customers with student or teacher IDs, tax-free weekends for certain states, and deals on “back-to-school and college essentials” during its annual Target Circle Week.
News of Target’s back-to-school deals comes months after Target executives reported falling sales in the first quarter, driven partly by customer boycotts over its decision to scale back diversity, equity and inclusion (DEI) programs. In May, the company had also cut its sales projections for 2025.
Inflation, meanwhile, continues to put pressure on consumers across the country. While remaining somewhat tame in recent months, inflation rose 2.4% over the 12 months ending in May 2025, according to the Labor Bureau’s Consumer Price Index.
The United States’ airstrikes on Iranian nuclear facilities have also raised concerns that oil prices could rise in the coming weeks, having further economic impacts on the American people.
Source: Fox 8 News Channel