Gov> Roy Cooper signed into law last fall a change allowing creation of “Social Districts” where licensed retailers such as bars, breweries, and restaurants can sell alcoholic beverages for consumption in common areas.
Monday evening the Pilot Mountain Board of Commissioners voted unanimously to adopt a plan creating such a district in the downtown defines as Main Street from Stephens to Depot Streets.
Local leaders said the “Downtown Pilot Mountain Social District” is meant to capitalize on the growing trend across the state and to “further the economic development efforts in downtown Pilot Mountain.”
Social districts create areas where a person can go into a licensed establishment, purchase an alcoholic beverage and then take that beverage out of the establishment and walk around the designated district. After discussion the board decided to limit the hours of the new social district to 10 a.m. to 11 p.m., Thursday through Saturday.
There are no changes to ABC laws outside of the established time frame nor outside the social district itself.
For those who have concerns that this is just an open invitation for rabble-rousers to hoist a pint of brew on the sidewalk, Mayor Evan Cockerham seeks to assuage those fears, “If you look into the social district law the town just adopted, it is very heavily-regulated.”
He said he thinks that troublemakers “aren’t the ones that will buy the drink from a local business, in a special social district cup. Because of this, I do not believe there are any significant drawbacks.”
Council member Scott Needham says he has been on board from the earliest stage of the new plan. “I have been the biggest advocate for a social district and downtown Pilot Mountain. We have over 30 events downtown and some of them have roped off areas with a beer garden or concert area where we invite breweries and wineries to serve alcohol. For each one of these events, we have to get a permit to serve.”
“The social district would save us time and money in not having to get those permits each time. As long as the event goers have the designated cups, they will be able to walk all around in the designated area downtown with their beverage.”
Cockerham said, “This puts our local establishments like The Tilted Ladder on a level-playing field with vendors that participate in our events. Before, if you wanted to have a drink while you enjoyed live music on Main Street, you would have to purchase from a vendor on the street. You would not be able to purchase a drink from a brick-and-mortar store and carry it out.”
This is not designed to mimic the wild west or Bourbon Street during Mardi Gras, “You still will need to remain within the confines of our social district with your beverage. We believe this will allow folks more opportunity to shop around at local businesses, that allow beverages in their stores,” the mayor said.
“We believe this may help attract additional businesses and visitors to Main Street. We’ve already seen a revitalization in terms of great local businesses opening on Main Street, and this is part of that overall effort — in addition to the physical improvements to downtown, promotional efforts, incentives, and events that appeal to the whole family.”
Needham agrees with his assessment, “We hope to use the social district as a marketing tool. To attract more visitors to our downtown and also to attract more businesses. We hope that this increases foot traffic to our downtown. That would help the shops we already have, attract more retail businesses, and possibly a brewery and/or a distillery to our downtown.”
He echoed Cockerham’s note about the fairness of the new plan and how a “rising tide lifts all boats” mentality suggests more foot traffic and interest in downtown businesses can help all those businesses, even those not selling alcohol.
“This approach is more fair to the businesses here in downtown that pay rent twelve months a year and at this time cannot allow customers to take alcohol outside of their businesses. It would allow customers from those establishments to be able to go out and enjoy the music, shops that allow beverages, and/or festivities during these events — and other weekends. Not just the wineries and the breweries that we invite for that particular event.”
“If someone wants a domestic, they would be able to buy one of those from these established businesses and still be able to participate in the event just like the people buying alcohol from the vendors.”
The concept is gaining in popularity with other cities across the state in various stages of planning or implementation of social districts including Charlotte, Winston-Salem, Greensboro, High Point, New Bern, Albemarle, and Wilmington.
The Raleigh City Council voted unanimously on a temporary trial for a social district beginning next week, even expanding the borders created in the initial plan to broaden the area before it launched.
With so many opportunities already for tourists to comes and spend time in this corner of the state, the Downtown Pilot Mountain Social District is yet another attempt to provide more options for guests and residents alike to linger and enjoy all Surry County has to offer.
Source: https://www.mtairynews.com